On Thursday, Roblox announced a few meaningful changes in this direction. “I think people are going to realize Roblox is not just one thing,” Roblox Chief Product Officer Manuel Bronstein told TechCrunch. Still, Roblox is working to make player avatars more life-like and customizable, choices that fit well with the company’s aspirations, both to keep the platform attractive as its young core user base ages up and to enable many forms of self-expression across its endless hub of virtual worlds. Roblox is known for its blocky, relatively unsophisticated character models and game graphics, but the style hasn’t dampened the company’s explosive growth. In his keynote, Roblox co-founder and CEO David Baszucki outlined plans to spruce up player avatars, introduce new in-game monetization streams and streamline the experience for developers dreaming up the user-generated content that turned the company into a massive success at the intersection of gaming and social networking. At its annual developer conference Thursday, Roblox painted a picture of what’s next for the fast-growing online multiplayer portal that’s like catnip for kids and teens.
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